“The business of business is People.”–Herb Kelleher, founder of Southwest Airlines. Mapping Southwest’s fun, loving culture. Developing Organizational Culture at Southwest Airlines Much of the development of Southwest's culture is owed to the visionary leadership of Herb Kelleher, former CEO of the company. The first level is the characteristics of the organization which can be easily viewed, heard and felt by individuals collectively known as artifacts. Collaborative. Schein believed that there are three levels in an organization culture. I recently spoke with the CFO of Southwest Airlines about the company's continued success through a commitment to their core philosophies of business and culture. Research suggests that organizational culture is understood and communicated through the use of _____ Stories and symbols. Southwest Airlines is a company where people work hard and play hard. At southwest, leadership is a lifestyle, culture and commitment hence, is applied in totality. Southwest managers and employees alike are committed to the success of the organization and do all they can to help one another and… Artifacts Espoused values and norms. Page 1 of 4 Managerial Communication Organizational Culture Southwest Airlines Let’s start with a very brief story. From top-level management to low-level employees, the ‘Southwest Culture’ is consistently evident and adhered to. MGT 302 Organizational Culture Southwest Airlines and Koch Industries are both known for their distinctive organizational cultures and both have been highly successful and profitable companies. Southwest Airlines’ culture is the perfect example that … As a major low-cost carrier with international operations, the company has an organizational design representative of a business configuration that enables strong corporate headquarters in controlling all areas of operations. The paper starts with the background of Southwest and its development over the years. ... Southwest Airlines has a _____ conflict culture. Be original: The emphasis on originality can be traced back to its co-founder Herb Kelleher who apologized to no one for his way of life. Artifacts. A passenger wrote to Herb Kelleher, the then-CEO, to tell him that he did not like the fact that flight attendants were having fun with the safety briefings, making up songs and rhymes and making them entertaining. Promote and nurture culture: Southwest takes corporate culture very seriously. To take advantage of existing organization culture, a manager must _____ the current culture. Southwest Airlines Co.’s organizational structure promotes centralized decision-making processes. This is atso true for Southwest Airlines-atits core are the three values of humor, altruism, and "luv"-- and, for Southwest Airlines, this has been true from day one. Southwest Airlines is known as a “fun†place to work where socialization and humor in the workplace are strongly encouraged. In an attempt to give Southwest Airlines a competitive advantage based on low-cost, high-quality service, CEO Herb Kelleher developed terminal and instrumental values that made Southwest’s culture the envy of its competitors. While Southwest Airlines celebrated 20 years of in-flight service during 1991, the corn founded several years earlier, will mark the 25th anniversaryof its incorporationduring 1992. SWA Organizational Behavior Culture Southwest Airlines’ Success through Organization Culture Kristin Philip Abstract This paper, “Southwest Airlines’ Success through Organization Culture” gives an account of the development of the organizational culture of Southwest Airlines. It comes from Southwest Airlines. To work where socialization and humor in the workplace are strongly encouraged at southwest, leadership is a company people. As a “fun†place to work where socialization and humor in the workplace are strongly encouraged company people! 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